online marketing training

Education strengthens us.  The partners at GTI come from the school of thought that education widens horizons making more things possible. Our office is in a prime location in Napa.  Napa is a destination and if family comes along, there is much for them to do while you are in class.

Question is, why offer training when this is a revenue stream for us?  Simple. We are committed to helping you grow your biz.   If you don’t have budget for us to manage your SEO, you still need it.  With proper training, you can do-it-yourself.  Logic says if we help you grow your biz, you will come to us for more advanced marketing campaigns.  Good for everyone, right?

What is SEO?  Start with the basics in this introductory class, and get an overview of how to improve traffic to your website with topics like: keyword research, link building, site architecture, tracking results, and more.  Ask questions so bring your list with you.  No matter the size your website, we'll teach you how to review the elements that work. 

Strategies become important in web marketing and you need to know what tactics to employ, how effective are they, what will the return on investment be, and what kind of budget is needed to run a campaign.  Sound complicated?  It can be.  This is an intermediate level class – you need to be able to get around the web. 

Do you know how to upload images to your computer, and have some experience with placing images on a page?  Do you know how to create a hyperlink?  With this knowledge we can guide you in the creation of an email newsletter for you to send to your customers.  Email Marketing effectively keeps your business front and center with regular notices about new products or promotions.

Do you feel left out of the world of the web?  Are you ever in conversation with people who speak a language you simply don’t understand?  For example, talking about twittering, blogs, and that a blackberry is not a fruit, but a phone?  It’s funny but not really.  Come to this class and learn from a Boomer you can understand tech, even if you are over 60.

Our courses are taught more heavily in winter months so be sure if you see an open slot to sign up right away.  Classes are small and personal.  Fees are paid in advance and are non-refundable.