Search Engine Marketing (SEM) 

When marketing your website to the search engines we focus on core tactics that will drive traffic to your website through what's called PUSH technology.  Basically it entails marketing your website through such services as pay-per-click, blogs, forums and recently moving into the social networking.

• Pay-Per-Click Advertising
• Blogs and Forums
• Social Networking
• Email Marketing

PAY-PER-CLICK Advertising

Also known as PPC, this is the most effective way of immediately driving traffic to your website through paying the Search Engines ( Google, Yahoo MSN and ASK) using AD MODULES that are created with each individual Search Engine.  The benefit of PPC advertising is that it allows new websites to immediately garner traffic thru distinct key word phrases while building the organic SEO program.  (See a PPC Sample Report)

In essence, PPC stands for exactly what it sounds like -- every time a user clicks on your ad you pay for that click.  The great thing about PPC is that we can set daily budgets, we can set how much we are willing to pay for each keyword phrase, and we can drive your user deep into your website so they can see the relevant information about your product or service offering.

Contact us for more info about PPC Advertising.

Back to top

BLOGS AND FORUMS

Blogs are a way of communicating with your client base or potential clients or customers.  It has been proven that external blogs, which are typically one-way communication provide a messaging venue that contains keyword rich content and is indexable by Search Engines.  Blogs push users to your website through information provided by the author.  This is a great example of PUSH technology.  (See our SEO Blog)

Forums are two way communication where the author can talk about products and services and subsequently the customers and clients can either comment about this or create their own category to discuss your business.  Forums can present both positive and negative feedback so we always recommend they have a moderator to approve content before published on the world wide web. 

Contact us for more info about Blogs and Forums.

Back to top

SOCIAL NETWORKING

Social networking is also commonly referred to as WEB 2.0, a catchy phrase that came about from the evolution of individuals being able to create their own web pages, such as MYSPACE, FACEBOOK, AND LINKEDIN.  This type of social venue allows users to create pages and profiles about their business and ultimately share their products and services through a pseudo referral network.

Back to top

EMAIL MARKETING

Email marketing is a great way to communicate with users who have landed on your site, and signed up for your newsletter.  It is also a great way to communicate with your customers and clients.  Through email marketing you can send out notifications of last minute offers, special deals, or changes happening within your organization.  We are proud to partner with Vertical Response as our email distribution provider, which gives us the ability to manage your lists, design templates and promotion calendars, for cost effective marketing.  (See sample Email newsletter)

Contact us for more info about Email marketing.

Back to top